A brand new store that
handles B2B and B2C business
complexities with ease
Service
E-commerce development
Client
Brasa
Date
2025 June
Technology
Symfony, React.js, PHP
The Challenge
Brasa’s previous e-commerce system, based on Magento, was outdated and lacked essential functionality for modern B2B needs. It didn’t support advanced product filtering, had limited real-time stock visibility, and lacked integration with its ERP system, Microsoft Business Central. With increasing order volumes and the need to reduce manual work, Brasa sought a scalable, fully integrated solution to serve both clients and internal teams more efficiently.
Invertus collaborated closely with Brasa and their ERP partner to develop a solution that would modernize their e-commerce operations, streamline internal workflows, and enhance the buying experience for their clients. Regular communication, shared tools (such as Slack and Trello), and agile planning helped ensure transparency and momentum throughout the project.
We aimed to build a future-proof e-commerce store tailored to Brasa’s business model. We centralized product, client, and order management in Business Central, reduce dependency on manual admin tasks, and empowered customers to place orders independently with a better UX. The unique feature of the project was enabling scalable features like configurators and enhanced product search.
Key Features
Real-time synchronization between ERP and e-commerce.
B2B features: custom pricing, group-specific discounts, customer accounts.
Integration with Everypay for secure payments, PiwikPro for analytics, and Omnisend for email marketing.
Roles and permissions tailored for internal marketing/content teams.
Clean UX and filtering tools for faster self-service shopping.
Product configurators and custom order flows.
A cost-effective, scalable setup using Cloudflare and Hostinger.
The Result
Significantly faster order processing, with automated notifications for customers.
Streamlined internal workflows via centralized data handling in Business Central.
Positive client feedback on new features like product filtering and UX.
The marketing team can now manage content independently.
Greater automation and scalability for future growth.
Live synchronization ensures consistency across all platforms.
A roadmap to add advanced tools such as internal search and product configurators.
“We’re very pleased with our new e-commerce site, www.brasa.lt. Clear product information, convenient filtering and navigation, and the internal customer portal make it easy for clients to find what they need and manage the purchasing process. The team worked professionally throughout and ensured a smooth experience for us.”
Interested in a similar solution?
Let’s talk about how we can tailor an e-commerce system that works the way your business does.