Brasa.lt - a brand new store that handles B2B and B2C business complexities with ease
Brasa is a Lithuanian company with over 27 years of experience in supplying and manufacturing furniture and architectural components. Their product range includes furniture fittings, aluminum profile systems, lighting, and smart home solutions.
Known for strong partnerships, Brasa serves furniture manufacturers, architects, and interior designers with both standard and custom-designed components. Their focus is on quality, innovation, and long-term relationships, making them a trusted name in the Baltic region.
The Challenge
Brasa’s previous e-commerce system, based on Magento, was outdated and lacked essential functionality for modern B2B needs. It didn’t support advanced product filtering and had limited real-time stock visibility, as well as integration with its ERP system, Microsoft Business Central. With increasing order volumes and the need to reduce manual work, Brasa sought a scalable and fully integrated solution that could serve both clients and internal teams more efficiently.
The Process
Invertus collaborated closely with Brasa and their ERP partner to develop a solution that would modernize their e-commerce operations, streamline internal workflows, and enhance the buying experience for their clients. Regular communication, shared tools (such as Slack and Trello), and agile planning helped ensure transparency and momentum throughout the project.
Key Goals
- Build a future-proof e-commerce store tailored to Brasa’s business model
- Centralize product, client, and order management in Business Central
- Reduce dependency on manual admin tasks
- Empower customers to place orders independently with a better UX
- Enable scalable features like configurators and enhanced product search
The Solution
Invertus developed a custom PrestaShop 8 platform for Brasa, with deep integration into Microsoft Business Central. Key components of the solution:
- Real-time synchronization between ERP and e-commerce.
- B2B features: custom pricing, group-specific discounts, customer accounts.
- Integration with Everypay for secure payments, PiwikPro for analytics, and Omnisend for email marketing.
- Roles and permissions tailored for internal marketing/content teams.
- Clean UX and filtering tools for faster self-service shopping.
- Ongoing development of product configurators and custom order flows.
- A cost-effective, scalable setup using Cloudflare and Hostinger.
The Result
- Significantly faster order processing, with automated notifications for customers
- Streamlined internal workflows via centralized data handling in Business Central
- Positive client feedback on new features like product filtering and UX
- The marketing team can now manage content independently
- Greater automation and scalability for future growth
- Live synchronization ensures consistency across all platforms
- A roadmap is in place to add advanced tools such as internal search and product configurators
Creating a bespoke B2B Customer experience wasn’t easy, yet we’ve been in the god hands.
“We’re very pleased with our new e-commerce site, www.brasa.lt. Clear product information, convenient filtering and navigation, and the internal customer portal make it easy for clients to find what they need and manage the purchasing process. The team worked professionally throughout and ensured a smooth experience for us.”
Jonas Vilčinskas, CEO Brasa
Technology Stack
- Platform: PrestaShop 8
- ERP: Microsoft Business Central
- Payments: Everypay
- Analytics: PiwikPro
- Email Marketing: Omnisend
- Hosting & Security: Hostinger Cloud + Cloudflare
